Designing a Custom Salesforce Wishlist
A health insurance needed to retrofit an experience after removing functionality members demanded.
Product Designer
Process
Waterfall
6 Weeks
Business Problem
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
The Challenge
Research uncovered that users struggled with decision making. One of their biggest concerns was making sure they ordered the correct item on return visits.
The Objective
Create a wishlist experience for users so they could organize their remodels.
