Designing a Custom Salesforce Wishlist
The goal was to define a strategy for the brand that would help them launch a successful new product line for a user group previously untapped.
UX Research & Design
Process
Waterfall
6 weeks
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
The Challenge
Research uncovered that users struggled with decision making. One of their biggest concerns was making sure they ordered the correct item on return visits.
The Objective
Create a wishlist experience for users so they could organize their remodels.
