Sr Product Design & Mentorship

A Human Centered Design approach to empowering businesses and the next generation of designers alike.

Creating Ongoing Customer Engagement

A UX design aimed at helping users organize decision making during the stressful home remodel process.

Creating Ongoing Customer Engagement

A UX design aimed at helping users organize decision making during the stressful home remodel process.

Improving Access to Healthcare

A Product Design initiative that aimed to lower business cost, reduce inbound complaints, and improve member satisfaction by making it easier to order an ID card.

Coming Soon

Improving Access to Healthcare

A Product Design initiative that aimed to lower business cost, reduce inbound complaints, and improve member satisfaction by making it easier to order an ID card.

Coming Soon

Defining Strategy for New Audiences

A consumer brand was releasing a line of product to a new customer base. They wanted to ensure they spoke their target user’s language and were aligned.

Coming Soon

Defining Strategy for New Audiences

A consumer brand was releasing a line of product to a new customer base. They wanted to ensure they spoke their target user’s language and were aligned.

Coming Soon

Freelance

Product Designer

May 2023 - Present

Freelance

Product Designer

May 2023 - Present

Blue Cross Blue Shield (HCSC)

Product Designer

March 2024 - October 2024

Blue Cross Blue Shield (HCSC)

Product Designer

March 2024 - October 2024

RafterOne

UX Architect

January 2022 - May 2023

RafterOne

UX Architect

January 2022 - May 2023

Gorilla Group

UX Designer

June 2019 - January 2022

Gorilla Group

UX Designer

June 2019 - January 2022

Capgemini

Experience Architect

April 2018 - June 2019

Capgemini

Experience Architect

April 2018 - June 2019

Frequently Asked Questions

What is your design process?

My process always starts with the same question: "Why are we doing this?" I think that's a core start before defining the users and how they are going to use the product. I then define the user journey and create screens for key stages.

What is your design process?

Why did you decide to get into UX?

Why did you decide to get into UX?

What is your approach to managing stakeholders?

What is your approach to managing stakeholders?

How do you achieve work-life balance?

How do you achieve work-life balance?

2025 Freddie Vitale

2025 Freddie Vitale